“We are still in the very early stage of AI technology adoption in the retail industry. […] the most forward-thinking companies will turn to AI chatbot technology to meet these shifting client demands”
Eitan Sharon, Ceo at Mode.ai
In the next few years, will we be able to recognize if our interlocutor is a bot or a man?
The most important brands in the world are realizing the great potential of artificial intelligence applied to retailing. As a true Personal Assistant, a chatbot can support the user during customer journey and three brand examples that use Chatbot in a strategic way are Louis Vuitton, American Eagle and eBay.
Louis Vuitton has created a shopping assistant based on mode.ai on facebook messanger. American Eagle has chosen Messenger and Kik. These Chatbot are very satisfying and has different functions, for example the ability to search for a product after taking its picture.
eBay realized a more advanced bot, using a voice message that allows the user to shop without exiting the Chatbot, just like a real and reliable shopping assistant.
Personalisation of relationship made possible by these tools, though robotised, has enormous potential in terms of creating long-term customer loyalty.