24 / 10 / 18
“We are still in the very early stage of AI technology adoption in the retail industry. […] the most forward-thinking companies will turn to AI chatbot technology to meet these shifting client demands”
Eitan Sharon, Ceo at Mode.ai
In the next few years, will we be able to recognize if our interlocutor is a bot or a man?
The most important brands in the world are realizing the great potential of artificial intelligence applied to retailing. The same as a true Personal Assistant, a chatbot can support the user during the customer journey and three brand examples that already use Chatbot in a strategic way are Louis Vuitton, American Eagle and eBay.
Louis Vuitton has created a shopping assistant based on mode.ai on facebook messenger. American Eagle has chosen Messenger and Kik. These Chatbots are very satisfying and have very advanced functions, for example the ability to search for a product via a picture you simply upload.
eBay realized a more advanced bot, using a voice message that allows the user to buy without exiting the Chatbot, just like a real and reliable shopping assistant.
The personalization of relationships that are now possible with these tools, even though robotized, has enormous potential to help building long-term customer loyalty.
19 / 04 / 17
September 2016 – In autumn we will be alongside the POLI.design to create the first Advanced Course in UXD.
We have turned our specialization in Experience Design (User-centered design, UX design, Personas, User Tests, Digital Customer Journey, Prototyping, User Interface Design, Creativity) into our workhorse and, today, our knowledge and skills are recognized by our prestigious partnership with the POLI.design Consortium of Politecnico di Milano. We are partnering to create the first edition in Italy of an Advanced Training Course in User Experience Design.
Starting from next autumn, the first course dedicated to this subject will form the best Italian experts that will be available on the market, with a strong polytechnic methodology that will allow them to address the design of the user experience as a whole, from the problem setting phase to the verification.
19 / 04 / 17
September 2016 – After we won the tender notice announced by Explora for the tourist development of the Valtellina destination, we created a campaign with strong emotional and visual impact that aimed to highlight the scenic beauty of Lombardy and the quality of accommodation, improving the perception of brand.
The growth of tourism competitiveness of the area and its economic benefits, the development of natural and cultural heritage, as well as the increase in tourist numbers were the goals of the communication plan, aimed primarily at families and young people (even groups of friends) interested experiences for leisure, sport and culture proposed by the Valtellina.
Our team did not limit itself to the design of the campaign, but declined the communication strategy Valtellina 2016/2017 identifying the guidelines, tone of voice and claim.
The corporate identity and style guide communication Valtellina 2016/2017 are allocated on and off line, and include the development of Adv online formats, website, landing page of the newsletter, printed materials and social communication.
19 / 04 / 17
December 2016 – GreatPixel studied the new user experience of Delizialy #startup that promises to discover “A New Way to go out for dinner”!
Combining our experience with the one of the Delizialy team, which includes experts not only from the large catering sector but also from Digital Marketing and User Centered Design, has been an exciting experience that has really enriched us.
Now everything is in the hands of the leadership of the founder Giovanni Tomarchio and his team, and we will not stop to support them until really everyone in Italy discovers this new way to plan a fantastic dinner!