24 / 10 / 18
“We are still in the very early stage of AI technology adoption in the retail industry. […] the most forward-thinking companies will turn to AI chatbot technology to meet these shifting client demands”
Eitan Sharon, Ceo at Mode.ai
In the next few years, will we be able to recognize if our interlocutor is a bot or a man?
The most important brands in the world are realizing the great potential of artificial intelligence applied to retailing. As a true Personal Assistant, a chatbot can support the user during customer journey and three brand examples that use Chatbot in a strategic way are Louis Vuitton, American Eagle and eBay.
Louis Vuitton has created a shopping assistant based on mode.ai on facebook messanger. American Eagle has chosen Messenger and Kik. These Chatbot are very satisfying and has different functions, for example the ability to search for a product after taking its picture.
eBay realized a more advanced bot, using a voice message that allows the user to shop without exiting the Chatbot, just like a real and reliable shopping assistant.
Personalisation of relationship made possible by these tools, though robotised, has enormous potential in terms of creating long-term customer loyalty.
19 / 04 / 17
September 2016 – In the autumn we will be alongside POLI.design to create the first Advanced Course in UXD.
We have made specialization in Experience Design (User-centered design, UX design, Personas, User Tests, Digital Customer Journey, Prototyping, User Interface Design, Creativity) our workhorse and, today, knowledge and skills are recognized by a prestigious partnership between GreatPixel and POLI.design Consortium of Politecnico di Milano together to create the first edition in Italy of an Advanced Training Course in User Experience Design.
From next autumn, the first course devoted to this subject will form the best Italian experts available on the market, a strong polytechnic methodology with which to address the design of the user experience in its totality, from the problem setting phase to the verify.
19 / 04 / 17
September 2016 – After we won the tender notice announced by Explora for the tourist development of the Valtellina destination, we created a campaign with strong emotional and visual impact that aimed to highlight the scenic beauty of Lombardy and the quality of accommodation, improving the perception of brand.
The growth of tourism competitiveness of the area and its economic benefits, the development of natural and cultural heritage, as well as the increase in tourist numbers were the goals of the communication plan, aimed primarily at families and young people (even groups of friends) interested experiences for leisure, sport and culture proposed by the Valtellina.
Our team did not limit itself to the design of the campaign, but declined the communication strategy Valtellina 2016/2017 identifying the guidelines, tone of voice and claim.
The corporate identity and style guide communication Valtellina 2016/2017 are allocated on and off line, and include the development of Adv online formats, website, landing page of the newsletter, printed materials and social communication.
19 / 04 / 17
December 2016 – GreatPixel studied the new user experience of Delizialy #startup that promises to discover “A New Way to go out to dinner”!
Combining our experience with the one of Delizialy team, which includes experts not only of the large catering sector but also of Digital Marketing and User Centered Design, is an exciting experience that has enriched us.
Now everything is in the hands of the leadership of the founder Giovanni Tomarchio and his team that we will not miss to support until really everyone in Italy discover this new way to plan a fantastic dinner!