#UserExperience #Usability #Wireframing #Prototyping #Persuasivedesign #UserCenteredDesign #Research #Heatmaps #A/BTest #CustomerJourney
This is our manifesto, our belief in terms of methodology. The following points are some of the concepts that we always keep on in foreground when we approach a new project. These milestones allow us to create memorable experiences at the service of measurable results.
The creative insight must rest on solid foundations: the insights resulting from customer research, a codified methodology and continuous data analysis. The pure creativity offers many stimuli but consumes a lot of resources.
T he opinion of your customers are important but they are not the fact.
For most people, 999 will always look less than 1000. The involvement of your users in design is not enough. It requires the ability to identify mental automatisms and unexpressed needs.
Big data, analytics, A/B test: provide a framework of endogenous variables in the system. If you compare and measure underperforming designs, will be just a battle between losers and you will not find out the real potential of your business.
T he truth is that you can always improve.
But it takes courage to change.
The optimization of digital experience does not always proceed in a linear fashion, moving a few pixels a button or changing the color of a pattern. Every now and then you need to jump into something new.
When you really dare, the error is around the corner. It’s really just part of an incremental improvement. Be agile: give yourself short-term goals, with frequent releases and continuous measurement, so you always stay the course in the direction of ultimate success.